For more than a century, Santa Fe has been known as The City Different. We created a campaign that leaned into the art, the food, the culture that truly makes it a one-of-one destination.
Two cities who are sisters from another mother.
The Margarita Trail is one of Santa Fe’s most popular attractions. When COVID-19 hit we wanted to provide local Mom-and-Pop restaurants and bars a chance to get their name out there and to let travelers experience Santa Fe from the comfort of their own couches. Within one week from concept, we got locals sharing their famous Margarita’s with the rest of the world. Helping to take the edge off for many during the early stages of the pandemic. Press: Forbes, Campaign US, Media Post