As the only American-style IPA to win gold medals at the Great American Beer Festival and the World Beer Cup, Odell IPA is universally approved by everyone. For the beer’s tenth anniversary we developed a campaign celebrating the wide variety of people who enjoy Odell IPA on a regular basis. Whether you’re a pirate, a Sasquatch or a dive bar connoisseur, you’ll be right at home with a cold IPA in hand. The 360-campaign encouraged drinkers to Hop On with a river tubing trip to the brewery, individualized poster series and a custom mechanical elephant to match IPA’s iconic packaging.
Helped launch a Colorado-exclusive lager from Odell.
When you can’t find what you want, sometimes you have to do it yourself. That’s what drove Odell Brewing Company to create Rupture — their latest beer. For the launch, we designed all new cans, packaging, along with a video explaining what a ‘labor of love’ it is to create something that’s never been done before.
I also helped create two new launches for O’Dell — Cloud Catcher and the wildly Popular Sippin’ Pretty.